Business Case — April 2026 — Confidential

Canva Enterprise for Tishman Speyer

Consolidate content creation, track performance, connect your AI investment to branded design, and empower every team to create on-brand across all 37 markets.

What we're proposing

Adopt Canva Enterprise as Tishman Speyer's unified content creation and brand management platform. Consolidate capabilities spread across PowerPoint, Brandfolder, and Sprout Social into one system — reducing tech spend, speeding up production, and giving leadership full visibility into content performance.

Canva connects natively to CopyMaker GPT through ChatGPT Enterprise. Any team can prompt and receive a branded presentation without switching tools.

Who gets Canva: Corporate Marketing, Rockefeller Center Marketing, Zo Marketing, Zo On-Site, Studio Marketing, Studio On-Site, Property Management & Leasing, Acquisitions & Development, Investor Relations, Investor Marketing, HR, Executive Leadership, and your broker network.
100-150
Phase 1 Seats
750-1,000+
Full Trajectory
10-11x?
Phase 1 ROI

Phase 1 ROI (100-150 seats)

Production time savings~$324K
Brand rework elimination$50K-$80K
Content search & reuse~$90K
Tool consolidationTBD
Onboarding acceleration~$25K
Phase 1 annual value~$490K-$520K+
Investment (150 seats)$45K
Phase 1 ROI~10-11x
Based on your team's data: 30-person marketing team, 25-50 requests/pod/week, 10-15% rework time. Full deployment (750-1,000+ seats) projects to $3.4M-$3.7M+ annually.
131
Already on Canva
Why Canva Enterprise
What this solves

Five priorities for Tishman Speyer and how Canva addresses each one.

1

Prove how marketing drives revenue and lowers costs

Tracked sharing links show which materials drive engagement. Usage reports show team output. Time savings translate directly to cost reduction. Marketing proves its impact with real numbers.

2

Full visibility into what's being created, used, and performing

Admin dashboard shows who's creating what, which templates are used, how often, and how external audiences engage with shared content. Everything in one place instead of scattered across tools.

3

Connect all teams into one cohesive workflow

Every team creates content in one platform with shared assets, centralized templates, and real-time collaboration. Marketing shifts from reactionary to strategic — focused on work that moves the business, not fielding one-off deck requests.

4

Brand consistency with easy independent creation

Locked templates let teams create on-brand materials with marketing management at ease. Brand Kits enforce fonts, colors, and logos automatically. All assets live in one place with Box integration. Marketing stays in control without being the bottleneck.

5

AI integration that accelerates everything

Canva is an AI-first platform. Magic Design generates presentations from a prompt. Magic Write drafts brand-voice copy. Magic Eraser, background removal, and bulk creation handle production work in minutes. Enterprise includes Leonardo.Ai for AI image and video generation and Affinity for professional design — both free.

CopyMaker GPT connects natively through ChatGPT Enterprise via MCP — your teams stay in ChatGPT and get branded presentations without switching tools. At Canva Create (April 15-16), the next generation of AI capabilities will be unveiled. AI is the core investment here, not an afterthought.

At a Glance
What changes
Metric
Today
With Canva Enterprise
Deck production
1-2 weeks request to delivery, 1-48 hrs production
Minutes to hours, self-serve
Design requests
25-50 per pod per week
Self-serve templates reduce request volume
Monthly output
100+ assets/month (just two teams)
Higher output, less time per asset
Brand rework
10-15% of team time fixing off-brand decks
0% with locked templates
Content visibility
No centralized view of output
Full dashboard: creation, usage, tracking
Tool stack
PowerPoint, Brandfolder, Sprout, Box
Canva + Box integration
Broker engagement
No tracking on shared materials
Views, time per page, downloads
AI + design
CopyMaker GPT disconnected
ChatGPT + Canva native via MCP
Team workflow
Marketing builds decks for everyone
Teams self-serve, marketing goes strategic
Return on Investment
Projected annual value

Two views: Phase 1 value based on your marketing team's actual data, and full deployment projections at scale. Hover any row for assumptions.

Value driverEstimated annual impact
Production time savings~$324,000
30 marketing team members x 3 hrs/week saved x $75/hr x 48 weeks. Based on 25-50 requests/pod/week with production currently taking 1-48 hours per task.
Brand rework elimination$50K-$80K
Your team spends 10-15% of time reworking off-brand decks. At 30 people x $75/hr, that's ~$35K-$53K in direct time cost plus downstream rework avoided from other teams.
Content search + reuse~$90,000
30 employees x 50 min/week searching for assets x $75/hr x 48 weeks. With 100+ assets/month produced across just two teams, duplicate creation is significant.
Tool consolidationTBD
Brandfolder, Sprout Social, and PowerPoint add-in spend to be confirmed by Miranda. This number gets added once we have your actual tool costs.
Onboarding acceleration~$25,000
New marketing hires productive ~2 weeks faster with templatized workflows vs. learning fragmented tool stack.
Estimated Phase 1 annual value~$490K-$520K+
Phase 1 investment (150 seats)$45,000
Phase 1 ROI~10-11x return

Phase 1 estimates use your team's actual data (25-50 requests/pod/week, 10-15% rework time, 100+ assets/month, ~30 person marketing team). Full deployment projections use Forrester TEI benchmarks scaled to Tishman Speyer's organization. Tool consolidation savings will be added once spend data is confirmed.

Phase 1 Investment
Cost proposal

All-inclusive. Integrations, AI, implementation, training, and dedicated customer success included.

100 Users
$30,000
per year
$25 / user / month
  • Full Enterprise + all AI
  • Brand Kit + locked templates
  • SSO/SAML with Azure AD
  • Box integration
  • ChatGPT Enterprise MCP
  • 100M+ stock assets

Does not include dedicated implementation, onboarding, or customer support services.

150 Users
$45,000
per year
$25 / user / month
  • Everything in 100-user tier
  • Implementation + onboarding + training
  • Dedicated Customer Success Manager
  • Canva Design Team services (40+ custom designs included)
  • Dedicated Technical Account Manager for integration setup
  • Affinity professional design suite (included free)
  • Leonardo.Ai AI image + video generation (included free)
  • Department-specific Brand Kits
  • Approval workflows
  • Priority support
  • Phase 2 expansion planning

Cost offsets: Canva can replace tools like Brandfolder and reduce reliance on PowerPoint and Sprout Social, consolidating tech spend under one platform. This is the investment to kick off Canva Enterprise for Tishman Speyer.

Company Rollout
Phased approach

Start with marketing, prove the model, expand across the organization.

Phase 1
Marketing Teams
100-150 seats
Corporate Marketing, Rockefeller Marketing, Zo, Studio. SSO, Brand Kit, Box, ChatGPT MCP. Prove value, measure adoption and output.
Phase 2
Cross-Functional
250-500 seats
Property Management, Leasing, Acquisitions, Development, IR, HR, brokers. Department Brand Kits. Approval workflows. Tool consolidation measured.
Phase 3
Enterprise-Wide
750-1,000+ seats
Default content platform across all 37 markets. AI workflows company-wide. Full analytics. Tech consolidation complete.
Path Forward
Next steps
1

Executive alignment

Review with leadership, confirm scope and budget, give the team the green light.

2

Security + procurement

NDA (in progress), security questionnaire (complete), contract terms. SOC 2 Type II, GDPR/CCPA, no AI training on enterprise data.

3

ChatGPT integration workshop

Hands-on session to configure CopyMaker GPT + Canva MCP and demo the end-to-end workflow.

4

Launch Phase 1

SSO, Brand Kit, locked templates, Box integration, team training. Target: 80%+ active users within 90 days.

Canva Create — April 15-16, Los Angeles. Alicia is attending. Canva will be unveiling new AI and platform releases that Tishman Speyer can leverage immediately. Our product team will also be gathering real-time feedback from enterprise customers to shape the roadmap.